I've been moaning to anyone who will listen about this kind of thing:
Why City Super feels the need to wrap their apples individually in plastic is beyond me, and I think we will look back on these days and wonder just how it was possible to squander precious resources in this way.
Anyway, one simple thing you can do is to use a reusable bag. SImply scrunch it up and put it in your handbag and get it out when you shop thereby saving the planet and earning loyalty points too!
Here's a blog post where you can WIN a groovy reusable bag - no need to even buy one!